The campaign will run July 1, 2013 through December 31, 2013. The funds generated will provide support for people living with the disease and help provide for continued devoted to finding a cure. Ned Thompson, President and CEO of Hapman notes, "Like many people today, we have parents, grandparents, friends, and other loved ones who have been affected by Alzheimer's. Many members of the Hapman family are watching people close to them suffer from this debilitating disease. For them, and for the millions of others afflicted, we want to do everything we can to help fight this disease." To this end Hapman will donate $250.00 for every Helix order received during the program period. During the campaign Hapman will run a series of print ads focusing on this program, as well as provide informational and supportive web pages.

Right now there are more than 5.2 million Americans of all ages living with Alzheimer's disease. Alzheimer's is a debilitating form of dementia, resulting in memory loss and other cerebral disabilities that make daily life difficult in the onset, and functionally impossible as the disease progresses. This neurological disease is always fatal, beginning with balance difficulty, progressing to memory loss, and finally leading to organ failure. Today there is no cure for Alzheimer's disease; however there are treatment options which slow the disease progression, allowing those affected to live longer, more fulfilling lives. Hapman is contributing to the Alzheimer's Association to help fund research in treating the disease, delaying its onset, and preventing it from developing. "We have a full commitment to the Alzheimer's Association because funding and support is greatly needed," noted Thompson, "we are dedicated to raising as much money as possible to support continued research".

For more information on the Hapman initiative with the Alzheimer's Association, or to make an individual donation to this cause, please visit, hapman.com/alz.

About the Alzheimer's Association

The Alzheimer’s Association is the world’s leading voluntary organization in Alzheimer’s care, support, and research. They reach millions of people who are affected by the disease, as well as their loved ones. Tools such as support groups, and care training are available through the Alzheimer’s Association to help people become more educated about this disease. With Alzheimer’s being the 6th leading cause of death in the United States alone, it is very important for the Association to raise money for research, through walks and other fundraising to make the public aware of the disease. The mission of the Alzheimer’s Association is, “To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health”. For more information on the Alzheimer’s Association, visit alz.org.